Care Hero
Care Hero Make A Difference


National recruitment campaign

Date: 2/18/2020

Tags: Guidance (0)

We're now into the second phase of the Department of Health and Social Care’s (DHSC) adult social care National Recruitment Campaign. 

The campaign aims to drive a new generation of people to consider and apply for a job in adult social care and we’re encouraging all employers to get involved. 

This is a high-profile opportunity to collectively raise the profile of adult social care and highlight the personal and professional rewards of working in a growing sector. It’s supported by the website: 

The first phase of the campaign generated:

  • 14% uplift in clicks on the apply button for care roles on DWP ‘Find a Job’
  • 97% more searches for jobs containing ‘care’ or ‘care worker’.
  • One in four (26%) care employers surveyed after the first phase saw an increase in either enquiries, applications, interviews or vacancies filled.


For more information on how your organization can get involved please follow the link below to access a range of took kit resources!